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Matcha Green Tea - The 2016 Health Trend

Matcha Health Trend in 2016 infographic by Kenko Tea

Matcha green tea has taken the world by storm – in a teacup!

Originally from China, matcha fine green tea powder has been adopted and perfected in Japan’s southern regions; Uji, Nishio, Shizuoka, and Kyushu.

From there it’s travelled far and wide and gained a huge following.

People simply love and enjoy matcha tea because of its amazing flavour. But it’s also got health benefits like promoting weight loss, boosting concentration, and rich content of antioxidants.

Matcha’s amazing health benefits

Matcha is becoming known as a fat burner and weight loss booster, high in natural antioxidants called EGCG that can help shed unwanted kilos.

A study has demonstrated that drinking matcha along with exercising regularly resulted in “25% more fat burning during exercise”. Because of this, matcha can help reduce the risk of obesity, diabetes, and many cardiovascular diseases.

One cup of matcha contains as many antioxidants as 10 cups of regular green tea. Drinking matcha helps to detox your body, prevent skin aging, and boost immunity.

Also, matcha has high level of L-theanine, an amino acid that boosts calmness and relaxes the mind; Zen monks often use matcha to aid mediation.

The combination of L-theanine and caffeine in matcha gives a sustainable level of energy, allowing for better concentration over a longer period of time than regular coffee.

Matcha’s delicious flavour

Matcha’s high concentration of nutrients and distinct, earthy flavour is due to the unique process of its cultivation.

The green tea plants are grown under shade to promote higher levels of chlorophyll in the leaves, another antioxidant. This rich chlorophyll level gives matcha a distinct, vibrant green colour, which also helps indicate that it’s a high-quality product.

In spring, the young leaves are harvested by hand, de-stemmed and de-veined. They are then slowly ground into a fine, soft powder to become matcha.

This matcha powder is mixed with hot water to make tea, which is used by many Zen monks and in traditional Japanese tea ceremonies.

Matcha makes great food

Since matcha has an amazing flavour profile, it is also used in a lot of food in Japan.

There are lots of delicious dishes that are incorporated with matcha, such as matcha mochi, matcha soba, matcha pocky, or even matcha Kit Kat! But these tasty creations are no longer just limited to Japan.

In the US and Canada, matcha sales are projected to grow 25% every year from 2015 to 2018.

Big global companies like Tim Horton’s and Starbucks are fuelling the trend by selling matcha drinks, such as the famous Matcha Green tea Frappuccino or Matcha Green Tea Latte.

In Australia, increasingly restaurants and cafes are using matcha in their menus.People also create many delicious recipes with matcha like matcha chia seed pudding, matcha cheesecake, matcha ice cream, matcha pancakes, matcha smoothies, and matcha fudge protein bars.

You can find loads of different matcha recipes on social media and notice the fast growth of this matcha madness, which is showing no signs of slowing down in 2016.

So grab some matcha powder and join in – it’s tasty and healthy, how can you resist?


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